Your Ideal Customers Aren’t Your Friends
Don’t Tell Mom
I don’t know about you, but I love to get good feedback on a product or service before I launch it.
You know, poke around and ask Mom and Dad what they think, or ask my friend, Sally, to take a look before I release it to the public.
Do you ever do that?
In my fear to show what I’ve really created, I forget that I used to think I was a comedian when I was 9 because my mom laughed at all my jokes (she still does… Thanks, Mom!).
When I shared those same jokes with friends and realized I wasn’t really that funny, I was heartbroken.
I point this out not to criticize my parents, or to discourage you from getting feedback on what you create.
It does matter who you get your feedback from, though.
My advice: Get feedback from your ideal customer and ignore what Mom says.
Here’s what I mean:
Three weeks ago I drafted a soon-to-be-launched e-guide: Build a Rockin’ Web Presence WITHOUT a Website.
It was a blast to create my first digital product and I sent out a request to see who would be willing to critically review it for free access to the guide. It took me days of focused writing to pull it off! I want it to be good and I want to know where all the gaps are.
I offered the PDF and made my request in two different places: on my personal facebook page and in a business group called the Uncaged Lifers.
Uncaged Lifers is a free facebook group run by Rebecca Tracey for budding entrepreneurs building their own “Uncaged Life.” While I had been following Rebecca for a few months, I just found the group a few weeks prior to completing my e-guide - and the group is super supportive and active.
I sent out my PDF to almost anyone who responded on my personal page or in the Uncaged Life – 18 peeps total.
The feedback was so interesting!
Almost all of the feedback I’ve gotten so far has been from people who don’t really know me, have never met me, and who happened to be online when I posted in the Uncaged Life facebook group.
Most of my friends and family haven’t made the time look through the guide, yet!
I’m not saying this to call anyone out. That’s not the point.
My point is that my friends & family are nowhere near my ideal customer for this project.
Ideal Customers Matter at Every Stage in Biz Development
Honestly, I wanted validation in my business that extended outside business contacts.
I love sharing what I do with people who are already in my life, but for these people, Building a Rockin’ Web Presence WITHOUT a Website was not a priority. Even if they were interested in the e-guide’s content, they didn’t make time to review it like someone who’s monthly income depended on it.
On the other hand, the feedback I received from Uncaged Lifers was unanimously astounding. They craved the info I shared. They said:
I’m excited about my web presence now… My presence is now more cohesive and people can easily contact me. I know I wasn’t even close to having the bases covered… You opened up a lot of tools I had no idea about… OMG, I feel like I learned so much!
When you target your ideal customer, you’re actually vetting the quality of people who view your stuff.
It’s not that your friends and family aren’t great people – that’s not the type of quality I’m talking about.
You don’t want to run the first draft of anything by your friends and family because they are not qualified leads – they aren’t pre-screened to have the pain you’re addressing, have the interest you’re looking for, the commitment to complete things, or the follow-through to implement them.
(Friends & family are busy doing other things in their lives.)
What you really want in an ideal customer is someone with real pain that you can help mitigate immediately.
And that’s what I love to do – first create your ideal customer profile, then find already existing communities of people who fit your ideal customer profile and introduce you to them.
If you made it down to the bottom of this post, there are two reasons you’ll want to sign up for my newsletter:
- Stage II of my Get Customer Clarity program will launch again in October. I’m tweaking the details now!
- My fabulous e-guide to Build a Rockin’ Web Presence WITHOUT a Website will leak to my list subscribers first. If you’re a committed, yet budding entrepreneur this is for you!
Do you go to parents or friends for feedback? What does your Mom say about your business?
Or, do you avoid sharing what you do with the fam?
Share with me in the comments below WHO you go to for business advice and WHAT they say. I’m so curious!
I’m excited to learn more about what you know works (and what doesn’t ),