Track link clicks, now
Have you ever posted a fun link to your facebook business page, or on your website, and wondered whether anyone actually clicked it?
You can easily check how many people bought your service or commented on your blog post, but how many actually saw what you were trying to show them?
I mean, it’s kinda like secret info. IF YOU ONLY KNEW what kinds of information people clicked on!
And I’m not talking about huge, aggregate data – like “women love blog posts with pictures” – but actual data about what gets clicked from what YOU post and share.
Wouldn’t it be absolutely incredible to know that?
You might have google analytics installed on your website.
Then again, you might be going commando for now and rockin’ your web presence WITHOUT a website.
(Holler! My first e-guide on that topic is going public soon. )
Either way you roll – commando or all web-analyticsed-out – I want to introduce you to a fabulously free service called Bit.ly.
Bitly is a link shortening service. It will take your lusciously long web links and turn them into short little bitmarks so your links take up less space in your copy. Like this: http://bit.ly/1cr8Wr8.
You can also use the bitly link in your HTML code – instead of the original link – like this: Kiss the Girl.
Bitly is also a web analytics feature that works ANYWHERE, not just on your website, which is why I’m mentioning it for you COMMANDO biz owners and folks who love to share content via facebook and email.
I’ve used it for a few years, but when I started using it for my biz I was astounded! Take a look here.
This is a screen shot of a recent facebook post I made in a closed facebook group, with very few likes and comments.
Aaaand, here is the holy bitly data!
1 like = 58 clicks?! It is hard for me to comprehend.
Quick side note: What can I conclude about this? Well, the copy I used turned into clicks (action taken – YES!). And, that post still doesn’t have many comments and I didn’t get more than 1 or 2 new newsletter sign ups. Granted, I didn’t ask anyone to take those actions, but this is the kind of data I could now use to go back a tweak my web copy if I wanted a different result (ACTION taken).
How else can I use link tracking?
I also use bitly in many of my email conversations to track when or if links get clicked (and implicitly, that the emails have been read).
The second block above – “Build a Rockin’ Web Presence WIHOUT a Website” – is part of an email I sent to the beta testers of my soon-to-be-released e-guide.
While I only have had 1 email response so far, the bitly data says there have been 8 clicks on the link I put in the email.
While it is not conclusive data – like I can’t tell WHO clicked the link or if ONE person clicked it 8 times – I do know it has been seen.
Here’s more information on the type of information you can get from using bitly, how to use bitly, and all about their key features: http://bit.ly/1cr9QE3
Advanced sneak peek…
Click here to see a real-time data map bitly released showing clicks to online stories by state, media type (newspapers, tv, ‘zines, & online), and content trends.
You can use data like this to find out what type of information – and what exact content & stories – are trending in your region.
What’s one piece of information you WISH you knew about your customers, potential customers, or your marketing strategy?
Me? I’d love to know what you want to hear more of!
Please take a moment and share with me in the comments below what YOU want to know.
Your neighborhood data nerd,