You’re Gonna Buy Another Biz Training Program?: Here’s What’s Wrong
You’ve been “looking into” an 8-week business program, an e-book, audio training, or even a kick-butt coaching session for a few weeks now.
What’s wrong with them?
Except you’ve already bought 4 similar products earlier this year.
Some programs you completely loved, some left you overwhelmed, and some are half-completed.
They’re great products!
But you psychically know what you’re about to buy is likely going to end up on that same digital shelf.
So what do you do?
If you’re me, you flip flop back and forth almost purchasing a product about 5 times.
You review the sales page like a hawk, just LOOKING for a reason to NOT buy it.
You know it’s speaking to you.
You might even try to analyze the sales page to learn something from how it’s designed (that’s what you want to learn anyway!), but find yourself nodding and just clicking “Buy Me” because the words are speaking straight to Y.O.U.
I’m just clicking it to check the price/see what sales program they use/to try the button out & see what happens.
You check your bank account. You pull out your credit card. You will the phone to ring so you get distracted and don’t buy it.
Why do I feel so friggin’ needy and helpless?!
You snap out of it.
Then you sigh, and move the entry called “decide on copywriting program” to next week’s to-do list.
Break the cycle now.
Here are my 5 steps to take BEFORE you buy your next e-book, program, or online course.
(Just in case you don’t really need it)
1) Make a list all formal & informal groups you belong to – business-related or not.
This includes: facebook groups, Rotary & civic clubs, social networks, church or religious affiliations, personal development posses, and the diaspora of former colleagues & mentors.
When I did this, I came up with a list of over 15 groups:
11+ facebook groups
1 in-person biz group
2 personal development posses
1 religious study group (my dad is dead set on me marrying a Jewish doctor, so we head to Torah study when he’s in town)
5 friends & former colleagues I have been “trying to get together with” for the last few months
While all groups of people may not be relevant to your burning business question, the point is to get in touch with all the networks & resources you already have.
I was debating buying a group coaching program two weeks ago actually, and when I listed my groups I saw that I had a new, informal biz group starting up that exact week.
Why not bring my question and issue to that group?
2) Review training you’ve already purchased, with a buddy.
Whether you’re looking at an online course, e-guide, or custom analysis for your biz like Get Customer Clarity, reviewing training with a colleague is a completely new experience.
Like watching Old School with a girlfriend who hasn’t seen it and a tub of cookie dough ice cream.
You get to relive all the best moments with fresh eyes.
And, when you pick a colleague from your network (#1) you’ll strengthen your network & get valuable feedback from her, as well.
3) Create a folder in your inbox & hard drive for free training & digital downloads. Already got one? Check it!
If you don’t already have a label for your inbox or folder on your hard drive for all the free training you get on a daily basis, start right now.
While I’ve been good at saving these free guides, I’ve been bad at actually using them.
Before you buy your next training program, scan your folders and see if anything could pertain.
You signed up on those lists for a great reason, and it wasn’t to make checking email a b*tch.
4) Revisit your fave websites for FREE RESOURCES.
I often just stick to reading newsletters from my favorite biz superstars, but many of them have free resources or curated content that I’ve missed and are genuinely valuable.
5) If you’ve completed #1-4 and still feel the itch to purchase, here’s my last SUPER SECRET tip.
You can’t tell anyone I do this, because I’ll probably get in trouble.
The last course I bought, [redacted], I totally went half-sies with a friend on.
She lives locally (#1) and we decided to go through it together (#2), meet up regularly, and give each other feedback.
Knowing I had someone, in-person, who was going through the same course made THE DIFFERENCE between us buying the program or not.*
After all, you know sometimes it’s not the price of a $175 self-study course, but whether you’ll actually make the time to DO THE WORK.
After completing this 5x shortlist, the girl who freaks out with scarcity, neediness, “I’m not good enough” started to fade, and the powerful woman who can effing do this returned.
First, let me know in the comments below if you ever struggle with purchasing products you know you need for your business.
What goes through YOUR head before you purchase or before you DON’T?
We all have our systems for analysis and validation before major and minor purchases. I want to hear yours!
Then, let me know, what courses, e-books, or programs have you bought and never regretted!
Have you taken courses that changed the name of the game in your biz? We can all benefit from YOUR knowledge.
*After writing this I see that technically, we could have both bought the self-study program outright and just done it together. It didn’t occur to either of us at the time, and I’ll totally suggest it next time!