The #1 Limiting Belief No One is Talking About


The term limiting beliefs is new to me. I came across it about a year ago from a friend who love’s Marianne Williamson so much she keeps a mini version of A Course in Miracles in her back pocket.

I don’t know if the term limiting beliefs comes from Marianne, but the concept of “what we say is true, is true” is powerful each time I face my own points of view.

Even so, I’m going to be honest. The phrase limiting beliefs feels yucky.

And I refuse to talk about my points of view as limiting beliefs.


It assumes LIMITS ARE BAD!

Maybe it’s just me, but limiting beliefs sound like something I always want to get rid of.

Here’s an example: The top 5 blog post headlines on the topic via Google.

  • How to Overcome Limiting Beliefs
  • Stop Your Limiting Beliefs
  • Remove a Limiting Belief in about 20 minutes
  • The Five Limiting Beliefs that Hinder Your Success
  • Limiting Beliefs: How to Recognize them and Get Rid of Them

Am I right, or am I right? ;)

In today’s post I am going to throw you into the eye of a tornado and watch you come out the other side.

Get ready.

The belief that limiting beliefs are bad is a limiting belief.

Limits are boundaries. Limits provide focus for your actions. Directed action is the only way to produce the results you want. To consistently produce results is excellence.

Today, I want to give you one example of how I ADDED a limit to PROPEL action forward.

My client Sarah Ramsden – one of my tenacious ten first clients – came to me pretty “meh” about her business.

She knew she needed customer clarity – she’s definitely a smart gal – but from my end, she had a pail full of frustration she was dragging around with her every time she worked on her business.

Her summer had been S-L-O-W.

Sarah, a nutritionist from Toronto, Canada, had genuinely tried the “online business thing.” Her services could be provided over skype or phone – which is great – except she had very few bites.

And, the nibbles she was getting weren’t her favorite people to work with: I’ve dubbed her prior clients Cynical Cyndi’s. Not the exact type of person Sarah could get jazzed about working with.

When we really discussed what she wanted, Sarah and I decided together to limit her clients to people in Toronto, to those who love face-to-face interaction, and those who face a major health problem BUT have a CAN-DO attitude about tackling it.

The ‘tude and physical proximity were most important.

Then, we came up with a plan to leverage local resources and venues Sarah was already plugged into to light this new potential client on fire (in the good way!).

Sarah, can we call this new client Jazzed Jill? Determined Deb? Stoked Stefani?!

Here’s the truth about limits.

Limits are boundaries.

This is what I can give you. I’m good at it.

Boundaries provide focus for your actions.

I will work with you. I won’t work with you.

Focus creates results.

You want what I provide? Here, let me give it to you! I am happy to help.

Consistent results means being known for excellence.

This limit creates more & better clients

I know you’re wondering! What were Sarah’s results?

60 Days after her completed Get Customer Clarity session, Sarah:

  • Shifted her website traffic from mainly US-based to Canadian-based traffic
  • Teamed up with a colleague and created a video series with 600 views already!
  • Targeted her customers’ exact concerns with a new About page, Resources page, FAQ, and delicious header photos
  • Scored a neighborhood-friendly venue to meet & connect with clients

Everything on her website is deliciously clear right from the start. Her clients no longer have to “figure out” what she does and whether she’s qualified.

And: She started serving FOUR NEW clients that fit her profile exactly within 2 weeks of our session.

Woohoo! While I can take credit for the innovative ideas and focus – Sarah was the one who implemented the changes. Check her out here.

Your Turn

How do YOU use a limit to add kapow to your business?

4 Ways to ADD limits to your business:

  1. Set a budget. Setting a limit to what you’ll pay to pull off a project will PROPEL you to be creative in your strategy and expand your comfort zone – i.e. Ask for help!
  2. Limit your geography. I love to travel, but what if I limited my clients to Texas-only? How would that impact what I do and how I offer services? What could I add to my services in Texas that I can’t provide online?
  3. Restrict time. One of my mantras is, “Let’s see if we can pull this off in XX days and not be stressed.” Hah! Challenge your focus and prioritize the essential items to do before a deadline – and then don’t stress about it.
  4. Banish pain. Only take on projects that feel right and give yourself the grace to say, “No,” to those things that don’t bring a great vibe to you.

Today, you are going to create one limit and add it to your business.

Yep. Today’s assignment is to create limiting beliefs and then go play with them.

Ex: I don’t work on Sundays. I don’t schedule anything on those days – and if I do schedule something fun like a wine festival with my BFF, I give myself freedom to back out and change my mind at any minute.

This limit creates freedom.

I’m wondering, what is a limit you’d love to have?

Remember, no idea is foolish or impossible. Sarah had no idea she could just have Toronto clientele until we created that limit for her business!

Share in the comments below two ideas that could be limits for your business. I won’t hold you to them, but just thinking and sharing them here will get your wheels turning.


p.s. Get Customer Clarity – the service I provided to Sarah – is being re-framed and re-launched. Make sure you sign up below for email updates to find out upcoming details!

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One comment

  1. Sarah Ramsden says:

    You wrapped my customer up in a box for me with a nice red bow. It’s SO Much easier to get things done for my biz now. Thanks so much Victoria! I’ll be back time and time again for your special kind of genius :-)

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